Tag Archives: CES2017

ECCO Soft 7 Sneaker review | CES2017

Ecco Soft 7 Sneaker

What does an ECCO Soft 7 Sneaker have to do with CES? Think about the technology to make them and then a pair being sending it over to wear during CES to test the comfort.  I definitely put them to the test walking for days in them before writing this review.  I wanted to see comfort, style and general wear and tear.

The first day with the Ecco Soft 7 Sneaker had me in my doubts that I was gaining any comfort from them. But I was reminded that it takes a few to break in new shoes, no matter what the brand, cost or style. I am happy to say I am glad I waited and tramped on with them.

They have a leather exterior with leather lining and sizing is easy with both European and US size charts. There were six colors for the Ecco Soft 7 Sneaker to choose from and I went with the gray over white for my review.  They arrived well packaged with the little inserts to keep them stretched out.

Ecco Soft 7 Sneaker

One of the things I noticed was the ribbed bottoms. They are quite firm but did give great traction, even on wet pavement and those slick conference floors.  They never did soften up any so I started investigating and learned about ECCO’s Direct Injection Product (DIP) manufacturing. They even made a short video about the process that was cool to learn how much effort they put into making their shoes.

Direct Injection Process a process where the upper is placed into the mould, and liquid polyurethane (PU) is injected to shape the and anatomically correct midsole and / or outsole. Robot precision ensures a consistent quality regardless of the production location.