From the IdoNotes blog comes episode 124 covering the IBM launch of a large initiative called PureSystems which offers built-in expertise, integration by design and simplified experience.
Expert integrated systems combine the flexibility of general purpose systems, the elasticity of cloud and the simplicity of an appliance tuned to the workload.
Through a demo account, which by all means did not showcase all of the physical capabilities and on demand scaling, it was found to be more of a layer inside of the IBM SmartCloud which was disappointing.
I think some of the message about PureSystems is clear, however much of it is very confusing when you get into PureFlex and PureApplications.