Expert integrated systems combine the flexibility of general purpose systems, the elasticity of cloud and the simplicity of an appliance tuned to the workload.
Through a demo account, which by all means did not showcase all of the physical capabilities and on demand scaling, it was found to be more of a layer inside of the IBM SmartCloud which was disappointing.
I think some of the message about PureSystems is clear, however much of it is very confusing when you get into PureFlex and PureApplications.